eBay vs Amazon for Small Brands: Where to Expand First Without Creating a Mess
Marketplace expansion can grow revenue fast, but only if you pick the right channel first. Here’s how I’d think about eBay versus Amazon.
Read moreBlog
Insights
Practical guides and strategies for e-commerce store owners who want to stop guessing and start growing.
Before You Buy More Traffic, Fix These 9 Checkout Leaks First
If people are adding to cart and disappearing, the answer is not always more traffic. Start with these checkout leaks first.
Read more
What Happens in an Ecommerce Growth Audit — and Why It Saves You Money Before You Touch Anything
A real ecommerce growth audit should tell you what is broken, what matters most, and what to fix first. Here’s what that actually looks like.
Read more
How to Know If Your Online Store Needs an Operations Audit
Your store is growing. Traffic is up. But something feels off. Your team doesn't know what anyone else is doing. Analytics is a mystery. Your product...
Read more
Why I Fix Ecommerce Stores in 14 Days, Not 6 Months
Long consulting engagements don't work for most stores. Here's why the sprint model delivers better results, faster.
Read more
The Ecommerce SEO Basics Everyone Skips
You don't need advanced SEO tactics. You need to stop skipping the basics that actually drive organic traffic.
Read more
How to Audit Your Apps and Actually Fix Your Slow Store
Every Shopify app you install adds code to your store. Some are worth it. Some are killing your speed for a feature you use twice a month.
Read more
The Metrics That Actually Matter in GA4 (And the Ones That Don’t)
You've got GA4 set up. You're looking at the dashboard. And there are about 50 metrics staring at you. Page views. Sessions. Users. Bounce rate....
Read more
Expanding to Amazon: When It Makes Sense and How to Do It Right
You've built a Shopify store. It's working. Now you're wondering: should I also sell on Amazon? The answer is usually yes. But not right away, and not...
Read more