I fix stores.
Not strategies.
After 10 years inside e-commerce operations, I know what broken looks like. Stores routinely leave 20–30% of revenue on the table because of fixable problems they can't see. I come in, find what's wrong, fix it, and move on.
How I got here.
I built a fashion brand from zero — sourcing, store, ads, fulfillment, the late-night customer emails, all of it. That's where I learned how much money quietly leaks out of an online store when no one's watching the operational details.
Since then I've run conversion, analytics and operations for growing e-commerce brands, from scrappy startups to established stores. I've seen the same fixable problems over and over: broken tracking, a checkout that fights the customer, a back office held together with manual work.
So I stopped giving advice and started doing the work. No agency. No junior team. Just me, fixing what's broken.
You're not paying for strategy. You're paying for fixes.
Name the problem first
No vague audits. I tell you exactly what's broken and what it's costing you — in plain language.
Fixed scope, named deadline
14-day sprints with a clear price. You always know what you're getting and when.
I fix it, then I leave
Documented SOPs so the win sticks. No retainer trap — ongoing support only if you want it.
Full bilingual service. Complete engagements available in Spanish, written the way I actually speak, not translated. Same directness, both languages.
What clients say.
Before working with Jenn, if someone wanted to book a private event or catering, they had to hunt down our email and hope for the best. Most didn’t bother. Since she rebuilt the website and added the enquiry form, we’ve seen a 300% increase in booking requests. Email used to be the only way people reached us. Now the form does half the work. The site looks professional, it’s easy to navigate, and people are actually using it. I’m getting more leads, more bookings, more everything. Best investment I’ve made in the business in years.
Diligent, methodical, and genuinely invested in getting it right and helping you win. If you want someone who’ll bring real rigour to your website, ecommerce store and CRO, you’re in good hands. There is no guessing — Jenn forms a view, tests it, learns from it, and implements winning strategies.
Jenn brought exceptional technical skill and a sharp eye for detail to every project — whether optimizing our Shopify storefront, streamlining platform migrations, or implementing improvements that directly boosted user experience and conversion rates. She was proactive, collaborative, and consistently delivered high-impact results under tight deadlines. Her hands-on approach and deep understanding of DTC operations made her an invaluable team member.
Jenn is a no-nonsense operator who dives right to the core of the issue and works towards fixing it, no matter how difficult. In marketing, the landscape is always changing, so Jenn’s structured and methodical way of experimentation delivers continuous improvements. I would recommend Jenn to anyone in ecommerce looking for a trusted partner who will get results.
Frequently asked questions.
Who is Ecomm Decoded?
Ecomm Decoded is me, Jenn Velez. I'm a solo e-commerce operations specialist who diagnoses and fixes the operational problems that drain revenue from online stores: conversion leaks, broken tracking, marketplace mess, and backend chaos. Not an agency, not a course. One specialist doing the actual work.
Is Ecomm Decoded legit?
Yes. It's a real operations service run by one person with real credentials: 10+ years in e-commerce operations, a BBA and an MBA, and hands-on work across Shopify, WooCommerce, Wix, and custom platforms. I sell fixed-price, fixed-scope diagnostic and fix work. I don't sell dropshipping courses, passive-income schemes, or get-rich programs. If you've found a similarly named brand promising overnight success, that isn't me.
What does Ecomm Decoded charge?
Fixed prices, never negotiated. A Growth Audit is $497, delivered in 72 hours. Sprints start at $3,500 and run 14 days. Store Maintenance is $1,000 a month, cancel anytime. A Growth Ops Retainer starts at $3,000 a month with a two-month minimum, and I only offer it after an Audit or Sprint, never cold. Your audit fee credits toward a Sprint within 30 days.
Is Ecomm Decoded an agency?
No. It's a solo operation. The expert you hire is the expert who does the work. No junior team, no account managers, no agency overhead.
Where is Ecomm Decoded based, and do you work in Spanish?
I'm Puerto Rican and work remotely, currently based in Sydney, Australia, serving clients across the US and Latin America. I'm fluent in English and Spanish, so I can work with your store natively in either language, not through a translation layer.
Let's fix what's
costing you.
Start with a $497 Growth Audit. No pitch — just a clear picture of what to fix first.