Free Checkout Leak Tool

How much revenue dies in your checkout every month?

Seven of every ten shoppers who add to cart leave without buying. That is not a marketing problem. It is money you already earned the click for, then lost at the last step. Plug in four numbers and see the leak in dollars.

60 seconds to run 4 inputs Annual leak included
Free Tool

What you’ll see

A live picture of where your funnel drops people.

Add to cart1,000
Reached checkout550
Completed280
Lost720
The last-step problem

You pay to bring them in, then lose them at the cart

The documented average cart abandonment rate is 70.22% across 49 studies. On mobile it climbs to roughly 85%. Most of that loss happens in the checkout, not the ad.

Surprise shipping or fees appear at the final step and the shopper bails.

Forced account creation kills the impulse to buy.

A slow or multi-page checkout gives second thoughts room to breathe.

The payment option they wanted isn’t there.

You keep spending more on ads to refill a bucket with a hole in it.

You’ve never put a dollar figure on what the leak actually costs.

Run the numbers

Your checkout leak, in dollars

Use real numbers from your analytics if you have them. If you don’t, the hints under each field give you a safe industry benchmark to start with.

Total visits per month. Find it in GA4 or your store dashboard.
Share of sessions that add something to cart. Industry average is about 6–7%; healthy stores run 2–10%.
%
Your cart-to-purchase rate. The average completion rate is about 30% (a ~70% abandonment rate). Enter your real number if you have it.
%
Your typical order total before discounts.
$
Abandoned-cart email flows recover ~10% on average (typical 8–15%). Adjust to be more or less aggressive.
10%

Please enter positive numbers in every field.

Your result is ready

Your checkout is leaking $0 in started-but-unfinished orders every month.

Get the full picture.

Enter your name and email to reveal the rest on this page: your annual total, how you compare to the industry average, and the fixes that move it fastest. You’ll also get my weekly newsletter on fixing revenue leaks. Unsubscribe anytime.

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$0
in orders started but never finished this year
Abandoned orders / mo
0
carts that never converted
Leak / month
$0
value left in those carts
Your abandonment rate
0%
vs 70.22% average
Realistic recovery / mo
$0
at 10% recovery

Where that money usually hides

  • Show the full shipping cost early, on the product or cart page, not as a checkout surprise.
  • Allow guest checkout. Forced account creation is one of the top abandonment causes.
  • Cut the checkout to as few steps and fields as possible, and keep it on one screen on mobile.
  • Turn on a 3-email abandoned-cart flow. That alone tends to recover 8–15% of carts.
Fix my checkout →

Benchmarks: average cart abandonment 70.22% and checkout-UX conversion upside up to 35.26% (Baymard Institute, 2025–2026). Add-to-cart rate ~6.3% global average (Triple Whale / Dynamic Yield). Abandoned-cart email recovery ~10% average, typical 8–15% (Klaviyo / Flowium). Your result is an estimate based on the numbers you enter, not a guarantee.

When you want it fixed, not just measured

Want me to plug the leak?

This tool shows you the size of the hole. The Conversion Sprint rebuilds the checkout and the path to it in 14 days. Fixed price. Fixed timeline. I find the friction, remove it, and show you the before-and-after.

14-day delivery From $3,500 Shopify, Woo, Wix No retainer trap
See the Conversion Sprint
Jenn Velez – Founder, Ecomm Decoded
Built by an operator, not a marketer

I’ve watched stores spend more on ads to hide a checkout problem.

I spent 10+ years inside ecommerce operations, running the website, logistics, and the numbers behind them. The checkout is the first place I look on every audit, because it’s where the most money leaks for the least effort to fix.

I built this so you can put a real dollar figure on it before you spend another cent on traffic.

Jenn Velez · Founder, Ecomm Decoded

Cart abandonment, answered

FAQ

The documented average across 49 studies is 70.22% (Baymard). Mobile runs higher, around 85%. So roughly 7 of every 10 shoppers who add to cart leave without buying. Under 70% is better than average. Over 75% means your checkout is leaking more than most.
Not all of it. Abandoned-cart email flows recover about 10% of carts on average, typically 8 to 15%. Fixing checkout UX can lift conversion by up to 35% on large sites (Baymard). This calculator defaults to a conservative 10% so the number stays a realistic target.
In GA4, add-to-cart and begin-checkout are standard events. Divide each by sessions. Shopify and most platforms also surface a cart-to-checkout and checkout-to-purchase rate in their analytics. If you can’t find them, use the benchmark hints under each field.
Yes. No credit card. You give me your email, you get the full breakdown plus a weekly note on fixing revenue leaks. If you want me to rebuild the checkout, the Conversion Sprint exists for that, starting at $3,500. It is not required.

Know your leak? Now check your margin.

The Profit Reality Check tells you if the orders you do close are actually making money.

Run the Profit Reality Check →