Your online store has a revenue
problem.
I find it and fix it.

A 72-hour Audit shows where you're losing sales. 14-day Sprints fix it. Fixed price, no retainer trap.

Book the $497 Audit Browse the 14-Day Sprints
10+Years in e-commerce ops
72hAudit to written report
14dFixed-price Sprints
EN/ESBilingual engagements
Worked across Homeware Restaurants Artists Medical clinics Hardware Fashion
Sound familiar?

These are the exact problems I fix.

If you're nodding at any of these, you're in the right place.

Conversions

  • My traffic is fine, but barely anyone adds to cart
  • People abandon at checkout the second they see shipping costs
  • I know something's broken in my funnel. I just can't find it
  • My product pages look good but clearly don't convince anyone

SEO & Traffic

  • I'm too reliant on paid ads and it's getting expensive fast
  • My category pages rank for nothing useful despite the traffic I'm paying for
  • I have no idea if my SEO is working or just wasting time
  • Google seems to ignore my site no matter what I try

Analytics & Data

  • My GA4 numbers never match my Shopify or ad platform numbers
  • I have dashboards everywhere but still can't answer basic questions
  • I don't trust my data enough to make real decisions
  • ROAS looks completely different depending on which platform I open

Performance & Ops

  • My site has piled up apps and now it feels sluggish
  • Mobile experience is noticeably worse than desktop but I can't fix it
  • I'm manually moving data between tools every single week
  • I'm doing everything myself and nothing gets the focus it needs

How to work together

Start with an Audit for clarity, or jump straight to a Sprint if you already know what's broken. No required path. Pick what makes sense for where you are right now.

Growth Audit: Get Clarity

Find what's costing you revenue before spending another dollar on ads. In 72 hours, I review your entire online store operation and deliver a full written diagnostic with a prioritized action plan. You'll know exactly what's broken and what to fix first.

What You Get

  • Full written diagnostic report with prioritized action plan
  • Conversion funnel, tracking, UX, SEO, and operations reviewed
  • 3–5 high-impact recommendations ranked by revenue potential
  • Clear next-step roadmap so you know exactly what to fix first
Timeline 72 hours

Sprints: 14-Day Focused Fixes

Each sprint targets one specific problem in your online store. I diagnose the root cause, implement the fixes, and document everything so your team can maintain it. Pick the sprint that matches your biggest bottleneck. Works on Shopify, WooCommerce, Wix, or any platform.

Sprint Options

  • Conversion Sprint: Fix the checkout, funnel, and UX issues costing you sales
  • Tracking & Analytics Sprint: Finally know what's working and what's not
  • Marketplace Sprint: Get found and get sales on Amazon, Etsy, and Google Shopping
  • Operations Sprint: Clean up the backend so your store runs without you
  • AI Automation: Find the manual work and automate it. Audit, then build
Timeline 14 days /sprint
Ongoing monitoring

Want eyes on the store every month?

Most operators only call me when something is on fire. Store Maintenance is the alternative: a monthly health check, anomaly alerts within 48 hours, and micro-fixes included. $1,000 a month. Cancel anytime.

See Store Maintenance
Jenn Velez, e-commerce operations consultant and founder of Ecomm Decoded

Who's behind Ecomm Decoded

I'm Jenn. Ten years in e-commerce operations. I find what's costing you and fix it.

I built a sustainable fashion business from scratch and ran the full stack: sourcing, production, operations, finances, customer service. In tech, I ran support, analytics, and CRO for an early-stage startup. BBA and MBA. I work across Shopify, WooCommerce, Wix, Squarespace, and custom platforms.

Most stores leave 20 to 30% of revenue on the table because of fixable problems they can't see. I find them. Then I fix them. No agency overhead. Just the work.

More about Jenn
Testimonials

Real results. Real people.

What clients say about working with Ecomm Decoded.

Before working with Jenn, if someone wanted to book a private event or catering, they had to hunt down our email and hope for the best. Most didn’t bother. Since she rebuilt the website and added the enquiry form, we’ve seen a 300% increase in booking requests. Email used to be the only way people reached us. Now the form does half the work. The site looks professional, it’s easy to navigate, and people are actually using it. I’m getting more leads, more bookings, more everything. Best investment I’ve made in the business in years.

A. Perez

Restaurateur

Diligent, methodical, and genuinely invested in getting it right and helping you win. If you want someone who’ll bring real rigour to your website, ecommerce store and CRO, you’re in good hands. There is no guessing — Jenn forms a view, tests it, learns from it, and implements winning strategies.

D. O’Brien

CMO

Jenn brought exceptional technical skill and a sharp eye for detail to every project — whether optimizing our Shopify storefront, streamlining platform migrations, or implementing improvements that directly boosted user experience and conversion rates. She was proactive, collaborative, and consistently delivered high-impact results under tight deadlines. Her hands-on approach and deep understanding of DTC operations made her an invaluable team member.

G. Caldarola

espresso Displays

Jenn is a no-nonsense operator who dives right to the core of the issue and works towards fixing it, no matter how difficult. In marketing, the landscape is always changing, so Jenn’s structured and methodical way of experimentation delivers continuous improvements. I would recommend Jenn to anyone in ecommerce looking for a trusted partner who will get results.

S. McKeon

Co-Founder

Free tools

Diagnose the leak yourself, for free.

Three free tools built from the same diagnostic process I run on paid engagements. No credit card. Instant access.

Free Tool

Revenue Gap Scorecard

Score your store across conversion, tracking, SEO, and operations in 5 minutes. Get a prioritized list of what to fix first.

Get the Scorecard
Free Tool

Profit Reality Check

Free ecommerce profitability calculator. Plug in your COGS, fees, ad spend, and shipping. Get your true unit margin and a 4-number profit score.

Run the Check
Free Tool

Tracking Reality Check

Find out if your GA4 data is decision-grade or quietly lying to you. 4-question audit + 30-point GA4 & GTM workbook.

Run the Check
Common questions

Before you book. Read this.

How is this different from hiring an agency?

You get one operator, me, doing the diagnostic and the implementation. No account managers, no junior strategists, no handoff. I've spent 10+ years inside ecommerce ops, so I find the actual root cause instead of running the same playbook on every client.

What platforms do you work on?

Shopify, WooCommerce, Wix, and most custom platforms. The diagnostic process is platform-agnostic. What changes is the implementation tooling, not the analysis.

How fast do you actually deliver?

The Growth Audit is 72 hours from kickoff to written report. Each Sprint is 14 calendar days. Both are fixed-price and fixed-scope, so there's no scope creep and no surprise invoices.

Do I have to start with the Audit?

No. If you already know what's broken, checkout, tracking, marketplace listings, backend ops, you can jump straight to a Sprint. The Audit is for store owners who want a full diagnostic before committing to a fix.

What size store does this work for?

Best fit is six- and seven-figure DTC and B2B ecommerce operators who have traction but feel something in the funnel is broken. If you're pre-revenue, the free Revenue Gap Scorecard is the right starting point.

Find the problem. Fix it. Move on.

The Growth Audit shows you exactly what's costing you in 72 hours. Sprints fix one bottleneck in 14 days. Fixed price. No retainers.

Book the $497 Audit Browse the 14-Day Sprints