Your store,
decoded.
You built a real store. I find what's costing it money, then fix it. Fixed-price sprints, 14 days.
From chaos to clarity in 14 days.
Every sprint runs the same proven arc. No open-ended retainers.
Full scan of your store, data & funnel. You get a written report.
We pick the one fix with the highest revenue impact.
I implement the fix end-to-end. You stay in the loop, not in the weeds.
Documented SOPs so the win sticks after I'm gone.
Hi, I'm Jenn.
I've built a fashion brand from zero and run conversion, analytics and operations for growing e-commerce brands, from scrappy startups to established stores. You get a senior operator who does the work, not a junior team and a slide deck.
Operators who stopped guessing.
Before working with Jenn, if someone wanted to book a private event or catering, they had to hunt down our email and hope for the best. Most didn’t bother. Since she rebuilt the website and added the enquiry form, we’ve seen a 300% increase in booking requests. Email used to be the only way people reached us. Now the form does half the work. The site looks professional, it’s easy to navigate, and people are actually using it. I’m getting more leads, more bookings, more everything. Best investment I’ve made in the business in years.
Diligent, methodical, and genuinely invested in getting it right and helping you win. If you want someone who’ll bring real rigour to your website, ecommerce store and CRO, you’re in good hands. There is no guessing — Jenn forms a view, tests it, learns from it, and implements winning strategies.
Jenn brought exceptional technical skill and a sharp eye for detail to every project — whether optimizing our Shopify storefront, streamlining platform migrations, or implementing improvements that directly boosted user experience and conversion rates. She was proactive, collaborative, and consistently delivered high-impact results under tight deadlines. Her hands-on approach and deep understanding of DTC operations made her an invaluable team member.
Jenn is a no-nonsense operator who dives right to the core of the issue and works towards fixing it, no matter how difficult. In marketing, the landscape is always changing, so Jenn’s structured and methodical way of experimentation delivers continuous improvements. I would recommend Jenn to anyone in ecommerce looking for a trusted partner who will get results.
Find what's costing you before you spend a cent.
Revenue Gap Scorecard
A 2-minute read on where your store is losing the most revenue.
Profit Reality Check
See what's actually left after the costs most owners forget to count.
Tracking Reality Check
Find out whether your GA4 numbers can actually be trusted.
Cart Abandonment Calculator
Put a dollar figure on the carts dying at your checkout.
Free Shipping Threshold
Find the margin-safe order value to set your free-shipping bar.
Break-Even ROAS
Know the exact ad return where you stop losing money.
Discount Profit-Leak
See the true cost of that promo before you run it.
Store Diagnostic Quizzes
Quick BuzzFeed-style quizzes that pinpoint your biggest opportunity.
Find what's
costing you.
Start with a $497 Growth Audit. No pitch, just a clear picture of what to fix first.
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