Use cases
The repetitive, error-prone work in a business is exactly what I automate — with the safety rails a careful operator wants, not glued-together no-code that breaks the day you stop watching it. Here are four builds, by the problem each one solves.
Booking → intake automation
Your team rebuilds the same intake packet for every new booking
A booking and a deposit come in, then someone hunts down the right forms, personalizes the paperwork, and emails it — slowly, and never the same way twice. I turn that into one automatic, private, personalized packet sent in minutes.
From booking to a complete intake packet in minutes · zero staff touch
SEO & AI-search visibility
Buyers ask AI assistants about your category and your name never comes up
Your customers are asking AI tools the questions you should be the answer to — and you have no idea whether you show up or a competitor does. I measure exactly where you are invisible, then ship the fixes that get you cited, every week.
Tracked across the major AI assistants · safe weekly fixes, auto-deployed
Zero-downtime re-platforming
You need to switch platforms without torching your Google rankings
Re-platforming is where stores silently lose their rankings, orphan their customers, and drop their email. I move you with a full redirect map, preserved email, and a reversible cutover — so the traffic and the links come with you.
Every old URL mapped · email preserved · reversible cutover
Automation monitoring
You run a dozen automations and have no idea which ones are broken
Once you automate enough, the real risk is a job that fails silently for weeks before anything downstream breaks. I build one live dashboard that shows every automation’s status and last result — so a failure surfaces the moment it happens.
Every job’s health and last result in one view · failures surface instantly
In their words
Operators who stopped guessing.
Before working with Jenn, if someone wanted to book a private event or catering, they had to hunt down our email and hope for the best. Most didn’t bother. Since she rebuilt the website and added the enquiry form, we’ve seen a 300% increase in booking requests. Email used to be the only way people reached us. Now the form does half the work. The site looks professional, it’s easy to navigate, and people are actually using it. I’m getting more leads, more bookings, more everything. Best investment I’ve made in the business in years.
Diligent, methodical, and genuinely invested in getting it right and helping you win. If you want someone who’ll bring real rigour to your website, ecommerce store and CRO, you’re in good hands. There is no guessing — Jenn forms a view, tests it, learns from it, and implements winning strategies.
Jenn brought exceptional technical skill and a sharp eye for detail to every project — whether optimizing our Shopify storefront, streamlining platform migrations, or implementing improvements that directly boosted user experience and conversion rates. She was proactive, collaborative, and consistently delivered high-impact results under tight deadlines. Her hands-on approach and deep understanding of DTC operations made her an invaluable team member.
Jenn is a no-nonsense operator who dives right to the core of the issue and works towards fixing it, no matter how difficult. In marketing, the landscape is always changing, so Jenn’s structured and methodical way of experimentation delivers continuous improvements. I would recommend Jenn to anyone in ecommerce looking for a trusted partner who will get results.