Numbers you can actually trust.
Your GA4 says one thing, Shopify says another, and the ad platforms say a third. I rebuild your tracking so the data agrees and you can make decisions on it.
You cannot fix what you cannot measure correctly.
Half your conversions fire twice. The other half do not fire at all. Your ad platforms claim credit the store cannot see. So every budget decision is a guess dressed up as a number.
Bad data is worse than no data, because it makes you confidently wrong.
I audit every event, rebuild your tracking stack, and validate it against real orders so the numbers finally line up.
What I fix in a Tracking Sprint.
GA4 rebuild
Events, conversions, and key metrics configured the way they should have been from day one.
GTM cleanup
Tags, triggers, and the dataLayer rebuilt so nothing double-fires or silently breaks.
Server-side tracking
Measurement that survives ad blockers and browser changes where it matters.
Ad platform alignment
Meta and Google conversions matched to real orders, not inflated platform claims.
Reporting you read
A dashboard with the numbers you actually check, refreshed automatically.
Consent & QA
Consent handling and a validation pass so the setup stays accurate and compliant.
The 14-day build.
Fixed scope. You always know what happens next.
I test every event against real orders and document exactly what is broken.
You approve the measurement plan before I touch a single tag.
I rebuild GA4, GTM, and server-side, then validate against live data.
A measurement plan and dashboard your team can maintain without me.
Questions, answered.
How do I know my tracking is broken?
If GA4, Shopify, and your ad platforms disagree on revenue or orders, it is broken. The Sprint starts by proving exactly where and by how much.
Do you set up server-side tracking?
Yes, where it earns its keep. I will tell you honestly if your volume does not justify it yet.
Will this fix my ad reporting?
I align your store conversions with Meta and Google so the platforms report against real orders instead of inflated estimates.
Do you offer this in Spanish?
Sí. The whole engagement is available in English and Spanish.
Tell me about your setup
Tell me which numbers do not match and what tools you run. I reply within 1 to 2 business days. Want a full diagnosis first? Start with the $497 Audit, it credits toward the Sprint.
Tell me about your setup
A few details on your platform and analytics stack, and I will come back with next steps within 1 to 2 business days.
Trust your own numbers.
Stop guessing from data you do not believe. Let me make it accurate.