Free Tracking Audit Tool
You’ve got data. But can you trust it?
Most ecommerce stores have GA4 installed. Far fewer have GA4 actually working. The Tracking Reality Check tells you in 5 minutes whether your data is decision-grade or quietly lying to you. Free.
Free Tool
What you’ll find out
A preview of what your tier card will look like.
The data trust gap
Installing GA4 isn’t the same as using GA4
If your purchase count in GA4 doesn’t match your store’s order count, every decision you make on top of that data is built on sand.
GA4 says one revenue number. Shopify says another. Nobody knows which is right.
Half your traffic shows up as ‘direct’ but you don’t run a TV campaign.
You stopped checking the dashboard months ago because you couldn’t tell what it meant.
You’ve installed pixels, tags, and scripts you can’t name anymore.
You make ad spend decisions on numbers you don’t fully trust.
You ran a sale and can’t tell if it actually moved revenue.
The 5-minute check
Four questions. One honest answer per layer.
Each question maps to a layer of your tracking setup. Answer honestly. The score only helps if it’s real.
Question 1 of 4
0 of 4 answered
Layer 1 of 4 · Event Integrity
Does your GA4 purchase count match your store’s actual order count within 5%, over the last 30 days?
Open GA4. Go to Reports, then Monetization. Compare to your Shopify, Woo, or backend order count for the same window.
Layer 2 of 4 · Attribution Health
Can you tell organic, paid, and direct revenue apart in GA4 at a glance?
Open GA4. Acquisition. Traffic acquisition. Can you see a clean split, or is most of it lumped under ‘direct/none’?
Layer 3 of 4 · Tag Hygiene
How clean is your GTM container or tag setup right now?
Open GTM. Count active tags. Anything you don’t recognize is a problem. No GTM at all is also a problem.
Layer 4 of 4 · Decision Confidence
When you make a real decision (ad spend, page change, product launch), do you actually check GA4 first?
If you stopped checking the data, your data isn’t doing its job. Honest answer only.
All 4 layers complete
Your Tracking Reality Tier is ready.
Drop your email. I’ll show your tier and the layer-by-layer breakdown on the next screen, and send the 30-point GA4 and GTM audit workbook straight to your inbox. One PDF. No follow-up sequence.
No spam. The workbook arrives once. The newsletter is weekly and easy to leave.
0
/ 12
Tier
📚
The 30-point workbook is on its way to your inbox.
One PDF. Self-scoring. Same 4 layers, expanded to 30 specific GA4 and GTM checks you can run on your store today.
When you want it fixed, not just diagnosed
Want me to fix what’s broken?
The Reality Check shows you the score. The Tracking and Analytics Sprint rebuilds your GA4 and GTM from scratch in 14 days. Fixed price. Fixed timeline. Real reporting you can actually use.
14-day delivery
Starts at $3,500
All ecommerce platforms
No retainer trap
Book the Tracking Sprint
Built by an operator, not a marketer
I’ve spent 10+ years inside ecommerce operations.
I started as a one-person team at an Australian DTC startup, then ended up running logistics, marketplaces, the website, and the analytics stack. I’ve seen what a broken GA4 setup costs a brand. Most founders are making decisions on data they should not trust.
I built this check because that’s the first thing I look at on every audit. If you can’t trust the data, you can’t fix anything else.
Jenn Velez · Founder, Ecomm Decoded
Tracking questions, answered
FAQ
GA4 measures sessions and events. Your store backend measures completed orders. Some variance is normal (1 to 5 percent). Anything above 10 percent usually means a broken purchase event, duplicate firing, or a checkout that bypasses GA4 entirely. Compare both numbers monthly. If they drift, something is wrong.
For most DTC stores doing $10K to $200K per month, a 7-day click and 1-day view window is the safest default. The 30-day default GA4 ships with often gives paid channels too much credit. Adjust based on your actual buying cycle, not the platform default.
If you only run native Shopify apps and the Google channel app, you can survive without GTM. The moment you add Meta pixels, TikTok pixels, custom events, or anything beyond native, GTM saves you from a tangled theme.liquid file and broken upgrades.
Open GA4, go to DebugView, place a test order. You should see purchase fire once with the correct revenue, currency, and item array. If it fires twice, fires with $0, or doesn’t fire at all, your tracking is broken. The Tracking Reality Check Workbook walks you through this test step by step.
Yes. No credit card. No upsell during the check. You give me your email, you get the tier, the breakdown, and the 30-point workbook. If you want me to fix what’s broken, the Tracking and Analytics Sprint exists for that. It is not required.
Already trust your data? Run the Profit Reality Check.
Find out if you’re actually making money or quietly bleeding margin.
Run the Profit Reality Check →