How Much Does It Cost to Hire an E-commerce Manager for Your Shopify Store?
Hiring an ecommerce manager for Shopify costs $65K–$95K/year for full-time or $2,500–$6,000/month for a contractor.
Read moreBlog
Insights
Practical guides and strategies for e-commerce store owners who want to stop guessing and start growing.
Why Is My Shopify Store Slow With All These Apps?
Every Shopify app installs JavaScript that loads on every page. Here's why your app stack is slowing your store — and how to find the ones actually worth keeping.
Read more
How Many Shopify Apps Do I Actually Need?
The answer isn’t a number. It’s a question: what is each app actually doing for you right now? Most Shopify stores need between 10 and 15 apps. Most…
Read more
Best Shopify Apps for Small Stores on a Budget
Most small Shopify stores are paying for apps they don’t need — while skipping the ones that actually move revenue. The best Shopify app stack for a small…
Read more
Why Am I Missing 30–40% of My Online Sales in Analytics?
Your Shopify dashboard and your analytics tool are telling two different stories — and you’ve been making decisions based on the wrong one. You’re missing 30–40% of your…
Read more
My WooCommerce Sales Aren’t Showing in Google Analytics — Here’s Why
WooCommerce and Google Analytics speak different languages by default — and nobody tells you that when you’re setting up your store. Your WooCommerce sales aren’t showing in Google…
Read more
Why Google Analytics Isn’t Tracking Your Store’s Purchases
You’re not imagining it. The gap between your Shopify dashboard and GA4 is real — and it’s costing you real decisions. Google Analytics isn’t tracking your store’s purchases…
Read more
Shopify App Conflicts: How to Diagnose and Fix Them
If something is broken on your Shopify store and you can't reliably reproduce it, app conflicts are the most likely cause. Here's a step-by-step diagnostic to find and fix them.
Read more
Shopify Conversion Rate Dropping? Here’s Why and What to Do
A drop in Shopify conversion rate feels alarming — but it's almost always diagnosable. Here's the framework for finding the real cause and fixing the right thing first.
Read more