Tracking Sprint

Your GA4 Is Probably Lying to You. Here's How to Fix It.

Most e-commerce stores are making decisions on bad data right now. Post-iOS changes, GA4 migration issues, misconfigured GTM containers — the result is a GA4 that shows revenue you never made and misses conversions that happened. I fix it in 14 days.

14-day sprint GA4, GTM & ads platforms Any platform Starting at $3,500 USD

Book My Sprint

The Problem

Why Most E-Commerce Tracking Is Broken

It's not always obvious when your data is wrong. That's what makes it dangerous.

→ Post-iOS privacy changes broke the connection between ad clicks and reported conversions — your ROAS numbers are almost certainly inflated.

→ GA4 migration issues left most stores with a new property that doesn't actually track e-commerce events correctly.

→ Poorly configured GTM containers fire duplicate tags, miss key events, or send data to the wrong property entirely.

→ Shopify's native GA4 integration has known gaps — purchase events not firing on thank-you page variants, missing item-level data, checkout steps invisible.

→ Theme updates and app installs silently break tracking — nobody notices until the conversion data stops making sense.

How to check: Go to GA4 → Reports → Monetization → Ecommerce Purchases. Compare purchase count to your Shopify Orders tab for the same date range. A gap of more than 15–20% means tracking is misfiring — not that conversions dropped.

Deliverables

What You Get

Best For:

Stores running on broken, incomplete, or missing analytics. You're making decisions on bad data.

Starting at $3,500 USD

Fixed price. 14 days. No surprises.

✓Full GA4 e-commerce tracking setup — purchase, add_to_cart, begin_checkout, view_item events
✓GTM configuration and cleanup — container audit, tag deduplication, trigger fixes
✓Event tracking for every critical action in your funnel
✓Integration with your ads platforms — Google Ads, Meta, TikTok
✓Full walkthrough so you understand your own data going forward

How It Works

The Process

Book

Fill out the form below and secure your spot.

Kickoff Call

30-minute call to align on scope and priorities.

Implementation

14 days of fixes directly in your stack. No back-and-forth.

Delivery + Walkthrough

Full setup documented and walked through with you.

Right Fit

Who Needs This

Any store that can't fully trust their GA4 data — your revenue numbers don't match across platforms.

Any founder who's ever said "I don't know what's actually working" when looking at their analytics.

Any brand running paid ads on unverified conversion data — you're optimizing blind.

Stores that migrated from UA to GA4 and assumed the transition was clean. It usually wasn't.

How do I know if my tracking is actually broken?

Common signs: GA4 showing $0 in revenue, transaction counts that don't match your platform, missing add-to-cart or checkout events, or ad platforms reporting wildly different numbers to each other. If any of those sound familiar, your tracking is broken.

What access do you need?

I'll need access to your GA4 property, Google Tag Manager container, and any ad platforms you're running (Meta, Google Ads, TikTok). For platform-side tracking I'll need collaborator access to your store. You grant it, I work within it, you revoke it when we're done.

Do you implement the tracking or just tell me what to set up?

I implement it. You're not getting a spec sheet to hand to a developer. I go into GTM, GA4, and your platform and build it correctly. The walkthrough at the end makes sure you understand what's been set up and why.

I'm not on Shopify — does this still work?

Yes. I work across Shopify, WooCommerce, Wix, BigCommerce, and custom stores. The tracking approach adapts to the platform. Mention your stack in the form and I'll confirm scope before we start.

What does the walkthrough cover?

I walk you through every event that's been set up, what it tracks, and how to read it in GA4. You'll leave knowing exactly what your data means — not just that it's there.

How quickly will you confirm my booking?

Within 1–2 business days. Once confirmed, I'll send access instructions and everything you need ahead of the kickoff call.

¿Puedes configurar el tracking en español?

Sí. Trabajo con clientes en español. Todo el proceso — kickoff, implementación y walkthrough — puede hacerse en español. Escríbeme en español en el formulario si prefieres continuar así.

Related Services

E-Commerce Audit → Conversion Sprint →