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You're making revenue.
But are you actually making money?

Most ecommerce brands have no idea if they're truly profitable. They're scaling revenue, pouring money into ads, and watching numbers go up — while quietly bleeding margin. The Ecommerce Profit Reality Check™ shows you where you stand in 5 minutes. Free.

Run the Check — It's Free ↓ Got a conversion problem instead? →

No calls. No credit card. Just clarity in 5 minutes.

The profitability blind spot

Growing revenue isn't the same as growing profit

In 2026, ecommerce brands are scaling faster than ever — and going broke doing it. Here's what the data actually says:

+40% Average ecommerce customer acquisition cost increase in the last two years. Source: Genesys Growth, 2026.
1.4% Average Shopify conversion rate — yet most brands keep spending more on ads to compensate. Source: Shopify, 2025.
~60% Of ecommerce brands that can't accurately calculate their LTV:CAC ratio. Flying blind on the most important profitability metric there is.

Here's the real problem: revenue doesn't equal profit. You can be doing $50K/month and losing money on every customer you acquire. You can have a growing email list that generates almost nothing. You can be spending 70% of your revenue on ads and calling it growth. Until you actually run the numbers, you don't know where you stand. This check does it in five minutes — free.

What the check covers

Four numbers that tell the full profit story

The free ecommerce profitability calculator measures what actually matters — not vanity stats.

LTV:CAC Ratio
Are you earning back what you spend to acquire customers? A healthy ratio is 3:1 or better. Below 1.5 means you're losing money on every new customer you win.
Ad Dependency Score
What % of your revenue requires paid ads to exist? Brands over 65% ad-dependent are one iOS update or CPM spike away from a serious revenue crisis.
Contribution Margin
After COGS, shipping, and ad spend — how much of each order do you actually keep? This is your real per-order profitability. Most brands have never calculated it.
Retention Revenue Gap
How much revenue you're leaving behind from low repeat purchase rates. Email and retention is the lowest-CAC revenue available — most brands barely tap it.

The Ecommerce Profit Reality Check™

Your free ecommerce profitability calculator

Fill in your real numbers. Five minutes. You'll get a personalized Profit Reality Score™ and exactly what to fix first.

Profit Reality Check™
0 of 4 sections complete
Average $ amount per order
How many times the average customer orders per year
Revenue minus product cost, as % of revenue
Average $ to acquire one paying customer
✓ All 4 sections complete

Your Profit Reality Score™ is ready.

Enter your email to reveal your score, breakdown, and personalised recommendations.

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Your Score Breakdown

Want me to fix what's in the red?

The Profit Reality Check™ shows you where the problem is. The Growth Audit finds exactly what's causing it — and gives you a prioritised fix plan in 72 hours.

Book the Growth Audit — 72 Hours to Clarity

Real results

They ran the numbers. Then they fixed them.

"I had no idea our LTV:CAC was 1.3. I thought we were profitable because revenue was climbing. Turns out we were spending more to acquire customers than they'd ever be worth. Fixed our post-purchase email sequence — brought it to 2.9 in 8 weeks."
Founder — Apparel Brand, AU
"78% of our revenue was from Meta ads. One algorithm shift in Q4 and we were panicking. After the audit, we built out email and SEO — now paid ads are 44% of revenue. The business feels stable for the first time."
Founder — Skincare Brand, US
"Our contribution margin was 9%. We were basically working for our shipping carrier and Meta. After cleaning up ad spend and renegotiating COGS, it's now 26%. Same revenue, completely different business."
Co-Founder — Supplements Brand, UK

Common questions

Everything you need to know about ecommerce profitability

A healthy LTV:CAC ratio for ecommerce is 3:1 or higher — meaning for every $1 you spend acquiring a customer, you earn $3 or more in lifetime value. A ratio below 1.5:1 means you're losing money on customer acquisition long-term and need to either reduce CAC (improve ad efficiency, invest in organic) or increase LTV (email automation, loyalty programs, higher AOV).
A healthy contribution margin for DTC ecommerce brands is typically 30% or higher. This means after subtracting COGS, shipping, and direct ad spend per order, you retain at least $0.30 of every revenue dollar to cover fixed overhead (SaaS tools, team, fulfilment ops) and generate real profit. Margins below 15% are a serious warning sign — below 0% means you're actively losing money per order.
Ideally, no more than 40% of your ecommerce revenue should come from paid advertising. Brands with 65%+ reliance on paid ads are extremely vulnerable to iOS privacy changes, rising CPCs on Meta and Google, and platform algorithm shifts. The brands that survive long-term build diversified revenue through email (targeting 25–30% of revenue from email alone), SEO, organic social, and referrals — so no single channel collapse can take them down.
A healthy repeat purchase rate (customers buying again within 90 days) varies by product type. Aim for 25–35% for consumables (supplements, skincare, pet food) and 15–20% for non-consumables (apparel, homewares, accessories). Low repeat rates mean your CAC is never fully recovered and you're permanently stuck in acquisition mode — paying full price to win back customers who already bought from you once.
Yes — completely free. No credit card, no catch, no obligation. You enter your numbers and get a personalised Profit Reality Score™ with a section-by-section breakdown and prioritised recommendations in 5 minutes. You'll enter your email to receive your full results. If you want expert help actually fixing what the check reveals, that's where the Growth Audit comes in — but that's entirely your call.

Ready to go deeper?

The Check shows you the what.
The Audit shows you the why — and fixes it.

The Growth Audit is a 72-hour deep diagnostic on your entire store. I find every revenue leak, document exactly what's breaking, and hand you a prioritised fix plan. No guesswork. Fixed price. Platform-agnostic.

72-hour delivery
All platforms supported
Fixed price
No agency overhead
Prioritised action plan
Book the Growth Audit →

Or try the Revenue Leak Scorecard™ to audit your conversion funnel first — also free.