How to Know If Your Online Store Needs an Operations Audit
Your store is growing. Traffic is up. But something feels off. Your team doesn't know what anyone else is doing. Analytics is a mystery. Your product...
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Practical guides and strategies for e-commerce store owners who want to stop guessing and start growing.
Why I Fix Ecommerce Stores in 14 Days, Not 6 Months
Long consulting engagements don't work for most stores. Here's why the sprint model delivers better results, faster.
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The Ecommerce SEO Basics Everyone Skips
You don't need advanced SEO tactics. You need to stop skipping the basics that actually drive organic traffic.
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How to Audit Your Apps and Actually Fix Your Slow Store
Every Shopify app you install adds code to your store. Some are worth it. Some are killing your speed for a feature you use twice a month.
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The Metrics That Actually Matter in GA4 (And the Ones That Don’t)
You've got GA4 set up. You're looking at the dashboard. And there are about 50 metrics staring at you. Page views. Sessions. Users. Bounce rate....
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Expanding to Amazon: When It Makes Sense and How to Do It Right
You've built a Shopify store. It's working. Now you're wondering: should I also sell on Amazon? The answer is usually yes. But not right away, and not...
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5 Product Feed Errors That Are Quietly Costing You Sales
Your product feed is like the engine of your car. If it's broken, nothing else matters. You can have perfect SEO. You can have killer ads. You can have...
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The Real Reason Your Product Pages Don’t Sell
Your product page is where the sale happens. Not the ad. Not the email. Not the homepage. The product page.
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GA4 for Shopify: The Setup Most Stores Get Wrong
You set up GA4. You waited 24 hours for data to flow in. You logged in and… nothing. Or you see data. But it looks weird. Your revenue is way too high...
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Why Your Shopify Store Looks Fine But Isn’t Converting
You've got the design. You've got the products. You've got the traffic. But nobody's buying. I see this all the time. A store owner will say, "My site...
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