Your store has traffic.
So why isn't the money adding up?
This free scorecard pinpoints exactly which operational layer is costing you — and what to fix first. No calls. No waiting. Just clarity in 10 minutes.
Free Download — Updated 2026
The Revenue Leak Scorecard™
A self-scoring checklist covering the 10 areas where DTC stores most commonly lose revenue. Work through it yourself. See your score. Know exactly where the problem is.
Preview — your score will look like this
What's inside
- Conversion checklist — 12 checkpoints, self-scored
- Checkout drop-off diagnostic
- Email & recovery flow gap finder
- Analytics & tracking blind spot checklist
- Scoring guide: see exactly where you stand
No spam. I respect your privacy.
Sound familiar?
You've built something real. But something isn't adding up.
These aren't hypothetical problems. They're the exact patterns I see over and over in stores doing $10K–$200K/month.
Traffic is there. Revenue isn't.
You're spending on ads. People are landing. But the conversion rate makes no sense and nobody can tell you why.
You've made changes — nothing moved.
You've tweaked the homepage, updated the photos, tried a new checkout layout. Still stuck. The problem is deeper than that.
Your analytics lie to you.
The data looks fine on the surface. But you can't tell what's actually causing customers to drop — because your tracking is broken.
Revenue is inconsistent, not compounding.
Good months look great. Bad months make you panic. You have no reliable system generating repeat revenue from customers you already paid to acquire.
Cart abandonment is bleeding you dry.
People are adding to cart and disappearing. Your recovery flow is either broken, non-existent, or way too generic to actually convert.
You don't know what to fix first.
Everyone has an opinion. Your agency says ads. Your developer says speed. You're paralyzed deciding which lever actually moves the needle.
What store owners say
They ran the Scorecard. Then they fixed it.
"I'd been changing things on my site for three months with zero results. The Scorecard flagged that my checkout was broken on mobile Safari. Fixed it in a day — revenue jumped 23% that week."
"My abandoned cart flow hadn't been sending for two months. The Scorecard caught it immediately. That one fix recovered around $4K in carts I was leaving on the table every week."
"I assumed my problem was traffic. The Scorecard showed my conversion layer score was 2/10. The traffic was never the issue. Completely changed where I was spending my time and money."
What you get
10 sections. Self-scored. Immediately actionable.
The Scorecard covers every operational layer where revenue quietly disappears. No calls. No waiting. You work through it yourself.
Conversion Layer Audit
12 conversion checkpoints — from landing page to thank-you page. Each one scored so you know exactly which one is costing you.
Checkout Friction Finder
Where buyers stall before completing purchase. Most stores have 2–3 friction points they've never identified because nobody ran the diagnostic.
Email & Recovery Flow Check
Are your abandoned cart, post-purchase, and win-back flows running correctly? The checklist walks you through whether they exist, work, and actually convert.
Analytics Integrity Scan
Broken pixels. Duplicate events. Attribution gaps. Your data can't guide decisions if it's lying to you. This catches the most common tracking errors.
Platform-Agnostic Review
Works on Shopify, WooCommerce, Wix, or any platform. The revenue leaks are the same regardless of what's under the hood.
Self-Scoring System
Each section has a score. Add them up and you'll see exactly which layer is your weakest link — and where to focus your next 30 days.
Why this works
10+ years of spotting what's broken before it gets expensive.
I've spent over a decade inside e-commerce operations — not advising from a distance, but actually doing the work. Building processes. Fixing tracking. Diagnosing why stores with good products and real traffic still can't scale. The Scorecard is built from patterns I've seen repeated across dozens of stores at every stage.
Built from real diagnostics, not theory
Every question maps to a real revenue leak I've identified inside actual stores. Nothing generic.
Operational, not cosmetic
I look at the mechanics behind the surface — not whether your homepage "looks good." That's not where the money is lost.
Platform and geography agnostic
Shopify, WooCommerce, Wix — US, LatAm, Australia, Europe. The operational problems cross every border.
Years in e-commerce operations and diagnostics
Turnaround on full paid e-commerce audits
Store owners who've used the free Scorecard
Cost to get the Scorecard and know where to start
How it works
Simple. Fast. Actionable.
No calls required. No lengthy forms. Just three steps to knowing exactly where your store is losing money.
Grab the free Scorecard
Enter your name and email in the form at the top of this page. The Scorecard arrives in your inbox instantly — no waiting, no follow-up call required.
Work through 10 sections
Walk through each diagnostic section. Be honest — this is for your eyes only. The more specific you are, the clearer your result will be.
See your score & fix it
Each section has a score. Add them up. The lowest score tells you exactly what to tackle first — and why the other things can wait.
Every week without knowing where the leak is, it’s costing you.
The Scorecard takes 10 minutes. The revenue you're losing doesn't stop while you wait. Find out exactly where your store is bleeding — right now, for free.
No spam. I respect your privacy.