10+ years inside real online store operations. MBA. Bilingual in English and Spanish.
Based in Sydney, working worldwide.
I'm Jenn.
E-commerce operations. Fixed price. No fluff.
Todos mis servicios están disponibles en español. Ver servicios →
I was born and raised in Puerto Rico, then moved abroad to study and work — living in California, Salamanca, Barcelona, New York City, and now Sydney, Australia. I'm fluent in English and Spanish. My background spans fashion, tech, hospitality, and e-commerce — from social media and marketplaces to project work and running my own company.
None of this was planned. All of it was useful.
I've built a sustainable fashion business from scratch and handled the full stack: sourcing, production, operations, marketing, finances, and customer service. That experience taught me how to make real-world decisions, solve problems fast, and build systems that hold up when things get messy.
In tech, I joined an early-stage startup and quickly expanded beyond my original role. I took on customer support, logistics, website work, marketplace operations, analytics, product feeds, and CRO — whatever was blocking progress. I didn't come from a traditional tech path. I learned by getting close to the problems until I understood them well enough to fix them.
That's how I work: I go deep, find what's actually breaking, and put structure in place so it stays fixed.
Ecomm Decoded is how I do that for brands. I come in, diagnose the problem, fix it in a defined sprint, and hand it back so your team can run it. Fixed price. Fixed timeline. No open-ended engagements.
No agency overhead. Just the work.
Credentials and Expertise
- ✓10+ years inside real e-commerce operations — not consulting from the outside, but doing the work: inventory, vendor management, marketplace listings, checkout diagnostics, platform migrations
- ✓BBA & MBA — built on operational experience across fashion, tech, and DTC brands on multiple continents
- ✓Worked across Shopify, WooCommerce, Wix, and custom platforms — the platform doesn't matter, the problem pattern usually does
- ✓GA4, GTM, Google Shopping, Amazon, Etsy, and full e-commerce stack experience
- ✓Built and operated my own e-commerce business from sourcing to fulfillment — I know what it costs when something breaks
- ✓Available in English and Spanish — not just translated, actually bilingual. I understand the Latin American and US Hispanic markets from the inside
Real results. Real people.
Diligent, methodical, and genuinely invested in getting it right and helping you win. If you want someone who'll bring real rigour to your website, ecommerce store and CRO, you're in good hands. There is no guessing — Jenn forms a view, tests it, learns from it, and implements winning strategies.
D. O'Brien
CMO
Jenn brought exceptional technical skill and a sharp eye for detail to every project — whether optimizing our Shopify storefront, streamlining platform migrations, or implementing improvements that directly boosted user experience and conversion rates. She was proactive, collaborative, and consistently delivered high-impact results under tight deadlines. Her hands-on approach and deep understanding of DTC operations made her an invaluable team member.
G. Caldarola
espresso Displays
Jenn is a no-nonsense operator who dives right to the core of the issue and works towards fixing it, no matter how difficult. In marketing, the landscape is always changing, so Jenn's structured and methodical way of experimentation delivers continuous improvements. I would recommend Jenn to anyone in ecommerce looking for a trusted partner who will get results.
S. McKeon
Co-Founder
How I Work
I diagnose first, then fix. Every engagement starts with a clear scope. Every deliverable has a deadline. No vague reports. No open-ended work unless you've worked with me first.
Audit → Sprint → optional ongoing support. That's it.
See exactly how it works →Not sure where to start?
Tell me what's going on with your store. The Audit is the fastest way to get clarity — 72 hours, and you'll know exactly what needs fixing. Or if you already know the problem, pick a Sprint, and I'll fix it in 14 days.