Why I Fix Ecommerce Stores in 14 Days, Not 6 Months

Here’s what usually happens when someone hires an agency to fix their ecommerce store:

Month 1: We’re auditing things. We’re gathering data.

Month 2: We’re strategizing. We’re waiting for stakeholder approval.

Month 3: We’re implementing the first recommendation. We’re running into technical issues.

Month 4: We’re problem-solving. We need to bring in a developer.

Month 5: We’re waiting. We’re documenting.

Month 6: We’re finally seeing results. You’re wondering why this took so long.

And the bill is somewhere between $15,000-40,000.

I do it differently.

I fix stores in 14 days. Real fixes. Real results. Not a strategy document gathering dust.

Here’s why that’s possible and why most agencies don’t work this way.

Why Agencies Drag Things Out

It’s not always intentional. But the incentive structure of most agencies rewards slow work.

If you charge hourly or have long retainers, your profit comes from billable hours. The longer a project takes, the more you make.

If you charge by project but the scope is vague, you have to buffer for uncertainty. More buffer = longer timeline.

If you’re managing multiple clients, each project has to squeeze in around the others. Parallel work takes longer than focused work.

The result is a six-month project that probably could have been solved in 14 days.

The client gets frustrated. The agency makes more money. Nobody wins except the agency.

Why I Do It in 14 Days

I don’t have clients waiting on a queue. When I take on a project, I work on it intensively for two weeks. That’s it.

No context switching. No “I’ll get back to you next month.” No waiting for approval meetings.

Fourteen consecutive days of deep focus means I can:

• Understand your store completely
• Identify the real problems (not surface-level ones)
• Fix them
• Validate the fixes
• Hand it off with documentation

Then you own it. I’m done.

The Real Secret: Deep Understanding Upfront

Here’s what takes time: misunderstanding the problem.

If I spend 2 hours asking questions and understanding your store, I can move incredibly fast on fixing it.

If I make assumptions, I build the wrong solution and have to redo it.

So the first 2-3 days of the project are 100% about understanding:

• How does your business actually work? (Not how you think it works.)
• What’s your inventory situation? Real numbers.
• Who are your customers? Real data.
• How many orders do you process daily? Weekly?
• What are your margins? Where’s the actual revenue coming from?
• What’s broken and what’s just annoying?
• What have you tried before? What worked? What didn’t?
• What does success look like? Real metrics, not “more traffic.”

Once I actually understand the business, the fixes become obvious.

Most stores don’t need some elaborate solution. They need someone to see the three things that are obviously broken and fix them.

How the 14-Day Sprint Works

Days 1-2: Deep Dive

I’m in your Shopify admin. I’m looking at your analytics. I’m going through your products. I’m checking your checkout. I’m auditing your apps. I’m running your site through speed tests.

I’m also asking questions. Lots of questions. About your business, your goals, your constraints.

I’m trying to see what you can’t see because you’re too close to it.

Days 3-4: Diagnosis

Based on what I’ve learned, I identify the 3-5 things that are costing you the most revenue.

Not 20 things. Not a 50-page strategy. Three to five specific, fixable problems.

I also flag quick wins—things that take minimal time and have obvious ROI.

Days 5-10: Implementation

This is where the real work happens. I’m literally fixing things:

• Optimizing product pages
• Fixing GA4 configuration
• Auditing and cutting apps
• Improving checkout experience
• Cleaning up product data
• Setting up internal linking
• Fixing meta titles

I’m not writing proposals. I’m not waiting for approvals. I’m working.

Some things are 30-minute fixes. Some things take longer. But everything I’m doing has a clear business reason.

Days 11-13: Validation and Documentation

I’m testing the changes. Checking that they work. Making sure nothing broke.

I’m also creating documentation so you know what I did and why.

Day 14: Handoff

You now own it. You’ve got the fixes. You’ve got the documentation. You know what to do next.

What You Actually Get

At the end of 14 days, you get:

• 3-5 specific fixes that are worth 10-30% more revenue
• Clear understanding of what’s actually broken in your store
• Documentation of what was changed and why
• A roadmap for what’s next (if you want)
• Confidence that the problems were solved systematically, not randomly

You don’t get a 50-page strategy document. You don’t get ongoing consulting. You don’t get a 12-month retainer.

You get results.

Why This Works for Stores, Not for Agencies

This model only works if I actually understand the business deeply upfront.

If I don’t, I’ll miss something and the fixes won’t stick.

So I’m selective about the stores I work with. I pick stores where:

• The problem is actually solvable in 14 days
• The owner understands their business
• They’re not trying to solve a deeper strategic problem (that’s different work)
• They’re ready to implement the fixes

Some stores need longer. Some need a different kind of work.

But for the stores that fit this model, 14 days gets it done.

The Myth of the “Small Tweak”

Here’s what I often hear: “Can you just do a small audit and quick fixes?”

Then I look at the store and see 17 apps, broken product descriptions, GA4 not tracking ecommerce events, and slow pages.

That’s not a “small audit.” That’s a full overhaul.

But the point is, when you do the work concentrated and focused, the “full overhaul” takes 14 days, not 6 months.

The work is the same whether it’s spread over six months or compressed into 14 days. The difference is focus.

When You Actually Need Longer

Some stores do need longer work:

• You’re completely rebuilding your infrastructure
• You’re migrating platforms
• You need ongoing team training
• You need help implementing a multi-channel strategy

That’s different work. That’s not a sprint.

But for “my store is broken and I need it fixed” situations, 14 days is real.

The Economics

A 6-month project at $40,000 is $40,000.

A 14-day project at $10,000 is $10,000.

But if the 14-day project fixes something that costs you 15% in lost revenue, and you’re doing $100k/month, that’s $15,000 in monthly revenue recovery.

You paid $10,000 and made $15,000 back in the first month.

The 6-month project also fixes problems, but you’ve been bleeding revenue for 6 months while it’s being “strategized.”

You lose months of money and pay four times as much.

The Philosophy

I believe that understanding the problem deeply upfront saves more time than any methodology.

If I ask the right questions, I don’t need to hypothesize. I can see what’s actually wrong.

If I see what’s actually wrong, I can fix it fast.

If I fix it fast, you get results fast.

Then we’re both done.

No retainers. No dependency. No handholding.

Just results.

If your store is broken and you need it fixed—not strategized, not planned, but actually fixed—this is how I work. You get real results in two weeks and then you own the fixes. No ongoing dependency. No six-month contracts. Just the work done right. Let’s talk about what’s actually broken in your store.