Your store has traffic.
So why isn't the money adding up?
Most e-commerce stores lose 20–35% of potential revenue to operational leaks they can't see. This free scorecard pinpoints exactly where yours is bleeding — and what to fix first.
Free Download
The Revenue Leak Scorecard™
A self-scoring checklist covering the 10 areas where DTC stores most commonly lose revenue. Work through it yourself. See your score. Know exactly where the problem is.
What's inside
- Conversion checklist — 12 checkpoints, self-scored
- Checkout drop-off diagnostic
- Email & recovery flow gap finder
- Analytics & tracking blind spot checklist
- Scoring guide: see exactly where you stand
No spam. No sales pitch. Just the tool. Unsubscribe any time.
Sound familiar?
You've built something real. But something isn't adding up.
These aren't hypothetical problems. They're the exact patterns I see over and over in stores doing $10K–$200K/month.
Traffic is there. Revenue isn't.
You're spending on ads. People are landing. But the conversion rate makes no sense and nobody can tell you why.
You've made changes — nothing moved.
You've tweaked the homepage, updated the photos, tried a new checkout layout. Still stuck. The problem is deeper than that.
Your analytics lie to you.
The data looks fine on the surface. But you can't tell what's actually causing customers to drop — because your tracking is broken.
Revenue is inconsistent, not compounding.
Good months look great. Bad months make you panic. You have no reliable system generating repeat revenue from customers you already paid to acquire.
Cart abandonment is bleeding you dry.
People are adding to cart and disappearing. Your recovery flow is either broken, non-existent, or way too generic to actually convert.
You don't know what to fix first.
Everyone has an opinion. Your agency says ads. Your developer says speed. You're paralyzed deciding which lever actually moves the needle.
What you get
10 sections. Self-scored. Immediately actionable.
The Scorecard covers every operational layer where revenue quietly disappears. No calls. No waiting. You work through it yourself.
Conversion Layer Audit
12 conversion checkpoints — from landing page to thank-you page. Each one scored so you know exactly which one is costing you.
Checkout Friction Finder
Where buyers stall before completing purchase. Most stores have 2–3 friction points they've never identified because nobody ran the diagnostic.
Email & Recovery Flow Check
Are your abandoned cart, post-purchase, and win-back flows running correctly? The checklist walks you through whether they exist, work, and actually convert.
Analytics Integrity Scan
Broken pixels. Duplicate events. Attribution gaps. Your data can't guide decisions if it's lying to you. This catches the most common tracking errors.
Platform-Agnostic Review
Works on Shopify, WooCommerce, Wix, or any platform. The revenue leaks are the same regardless of what's under the hood.
Self-Scoring System
Each section has a score. Add them up and you'll see exactly which layer is your weakest link — and where to focus your next 30 days.
Why this works
10+ years of spotting what's broken before it gets expensive.
I've spent over a decade inside e-commerce operations — not advising from a distance, but actually doing the work. Building processes. Fixing tracking. Diagnosing why stores with good products and real traffic still can't scale. The Scorecard is built from patterns I've seen repeated across dozens of stores at every stage.
Built from real diagnostics, not theory
Every question maps to a real revenue leak I've identified inside actual stores. Nothing generic.
Operational, not cosmetic
I look at the mechanics behind the surface — not whether your homepage "looks good." That's not where the money is lost.
Platform and geography agnostic
Shopify, WooCommerce, Wix — US, LatAm, Australia, Europe. The operational problems cross every border.
Years in e-commerce operations and diagnostics
Turnaround on full paid e-commerce audits
Platforms diagnosed: Shopify, WooCommerce, Wix & more
Cost to get the Scorecard and know where to start
How it works
Simple. Fast. Actionable.
No calls required. No lengthy forms. Just three steps to knowing exactly where your store is losing money.
Enter your email
Drop your name, email, and store URL above. You'll get the Scorecard delivered straight to your inbox — no waiting, no follow-up call required.
Answer 10 questions
Walk through each diagnostic section. Be honest — this is for your eyes only. The more specific you are, the clearer your result will be.
See your score
Each section has a score. Add them up. The lowest score tells you exactly what to tackle first — and why the other things can wait.
Stop guessing. Start fixing.
Get the Revenue Leak Scorecard. Work through it yourself. Find your biggest leak in under 10 minutes — no call, no wait.
No spam. No sales pitch. Just the tool. Unsubscribe any time.